AMAZON SPRING WATERS
Through an exciting blend of superior product, world class distribution networks and a strong appeal to global socio-environmental trends, ASW is poised to take advantage of a significant opportunity within one of the world’s largest growth markets.
Global access to high quality sources of mineral water are dwindling. The market is mature, 46% of market share is controlled by the top 5 companies. Their need for growth is driving them to seek new markets, realise greater product differentiation whilst market forces continue to drive down margins.
ASW has secured exclusive access to one of the worlds last untapped resources of natural mineral water. By aligning it’s message with the consumers conscience and using the latest in direct marketing and social media channels to communicate it, the business will build market share from the ground up.
The use of the latest in plastic recycling and bio-degradable technology within their supply chain and strategically advantageous geographic position uniquely positions them to further consolidate their position as a market disruptor and advocate for those consumers with great taste, a social conscience and a desire to preserve the Amazon Rainforest.
AMAZON SPRING WATER
The ASW business model is designed to capitalize on the demand factors below to achieve success as a premium brand in the USA and potentially in the other leading premium bottled water markets of the United Kingdom, France, and Germany.
The USA bottled water industry for containers under 10L has been growing in value at a CAGR of 7.5% over the past three years, reaching a market size of almost $29 billion in 2017.
The ASW business model consists of the distribution and sale of bottled water in the US for the first three years of operations, followed by expansion into the other leading premium bottled water markets of UK, France and Germany. ASW anticipates developing close strategic partnerships with leading distributors, supported by a unique ASW marketing campaign to stimulate demand. The business model’s primary features are:
The following represent ASW’s advantages over the competition
Water Quality: Amazon Spring Waters is a genuine spring water that has been independently tested for purity and mineral content. Subject to compliance with local regulatory requirements, it may also be marketed as mineral water given its favorable content of calcium, magnesium, and other minerals.
Abundance of Water Resources: The water resource accessible in the karst aquifer is protected and plentiful. Previous appraisals of the ASW resource have indicated a near perpetual supply as long as periods are allowed for natural resupply of the aquifer. Brazil has some of the strictest environmental regulations in the world and it is unlikely any future economic development would be allowed in a manner that would jeopardize the water resource.
Environmental Sustainability: ASW initial packaging will be 100% fully recyclable plastic. Going forward, once the technology is established and regulatory compliance confirmed, ASW is committed to using biodegradable plastic for its packaging to ensure its products do not cause environmental damage.
First Mover: ASW will be the first major bottled water exporter from Brazil. Brazil has a generally positive image throughout the Americas, and for the US in particular, where it is associated with nature, health, beauty, and a romantic spirit.
Leadership Team: The leadership team at ASW includes executives who have been overseeing the project for over 14 years. They have combined skills in new ventures, government relations, finance and management that add significant value to the ASW opportunity.
Technology Platform: ASW will offer a technology platform including a website and mobile app that will be highly engaging for consumers, allowing them to directly see their impact on conservation of the Amazon Rainforest.
Charitable Giving: ASW will develop an altruistic, socially conscious image through its efforts to conserve the Amazon Rainforest.